“Specific Page Title or Article Title”
MTV loses iconic logo's music video and 'music television' tag and replaces with network talentPrimary Contributor to the Website (if given) (author, editor, producer, etc)
By CRISTINA KINONTitle of the Entire Website (not www. ) NY daily news Publisher or Sponsoring Organization of the website (if given)
NY daily newsDate Page was Last Revised
09 February 2010Date You Read It
02 February 2012<URL address> (ALL of it)
FIVE FACTS FROM THE SOURCE (Embedded):
Tina Exarhos, executive vice president of marketing and multiplatform creative projects for MTV, told The News that "If you watch the channel, you've seen that it's definitely going in a new direction," no longer making it about music(Kinon).
Although other areas of MTV has changed, "the logo was always something that had stayed the same and talk of updating it seemed almost blasphemous" to Exarho(Kinon).
Exarhos admits that the logo was in fact a “fantastic, iconic logo, but it wasn't working for [MTV] in a way that [they] needed it to anymore. It needed to express more about what MTV is today, not what it was in 1981"(Kinon).
As MTV “Ditch[es] the longstanding "music television" tag line seems like a signal that the network has accepted where it now stands” (Kinon). Olinsky the man who created the MTV logo admits that "MTV now is a whole other reality than MTV was back in the day. Things change. The fact that it doesn't say 'music television' anymore, that's appropriate"(Kinon).
Summary of Source (Three-Four Sentences of the Who, What, Where, Why, and How in your own words. NO OPINION): MTV used to be known as Music Television but now there have been many changes to the network program. MTV has dropped the 'music television' tag and now have added "network talent". Those who work at MTV have confirmed and accepted the change of MTV program. Credibility of Source: Author or Site: Who is the author? What training have they had? If there is no author, examine the site. What is the purpose of the site? Who funds the site? CRISTINA KINON is the author of this article. She is the DAILY NEWS STAFF WRITER for the NY daily News.Attachment: Does the author or site have anything to gain from writing this, or is it simply informative? For example, is it a cigarette business posting an article about the benefit of cigarettes, or is it a scientific community unaffiliated with the cigarette business? The author has nothing to gain from writing this it is just informative.Bias: Do you detect a bias (a favoring of either side) in the author's writing? There is no bias in the author's writing; she does not choose a side.
References: Does the author cite references in the writing? If so, do these add or take away from the credibility? The author uses people who work at MTV, adding credibility. Use of Source: How will you use this source in your project?
I plan to use this source as proof that even the people working at MTV know that their program has changed and drifted away from music.
“Specific Page Title or Article Title” | MTV loses iconic logo's music video and 'music television' tag and replaces with network talent |
Primary Contributor to the Website (if given) (author, editor, producer, etc) | By CRISTINA KINON |
Title of the Entire Website (not www. ) | NY daily news |
Publisher or Sponsoring Organization of the website (if given) | NY daily news |
Date Page was Last Revised | 09 February 2010 |
Date You Read It | 02 February 2012 |
<URL address> (ALL of it) |
FIVE FACTS FROM THE SOURCE (Embedded): |
Tina Exarhos, executive vice president of marketing and multiplatform creative projects for MTV, told The News that "If you watch the channel, you've seen that it's definitely going in a new direction," no longer making it about music(Kinon). |
Although other areas of MTV has changed, "the logo was always something that had stayed the same and talk of updating it seemed almost blasphemous" to Exarho(Kinon). |
Exarhos admits that the logo was in fact a “fantastic, iconic logo, but it wasn't working for [MTV] in a way that [they] needed it to anymore. It needed to express more about what MTV is today, not what it was in 1981"(Kinon). |
As MTV “Ditch[es] the longstanding "music television" tag line seems like a signal that the network has accepted where it now stands” (Kinon). |
Olinsky the man who created the MTV logo admits that "MTV now is a whole other reality than MTV was back in the day. Things change. The fact that it doesn't say 'music television' anymore, that's appropriate"(Kinon). |
Summary of Source (Three-Four Sentences of the Who, What, Where, Why, and How in your own words. NO OPINION):
MTV used to be known as Music Television but now there have been many changes to the network program. MTV has dropped the 'music television' tag and now have added "network talent". Those who work at MTV have confirmed and accepted the change of MTV program.
Credibility of Source:
Author or Site: Who is the author? What training have they had? If there is no author, examine the site. What is the purpose of the site? Who funds the site?
CRISTINA KINON is the author of this article. She is the
DAILY NEWS STAFF WRITER for the NY daily News.
Attachment: Does the author or site have anything to gain from writing this, or is it simply informative? For example, is it a cigarette business posting an article about the benefit of cigarettes, or is it a scientific community unaffiliated with the cigarette business?
The author has nothing to gain from writing this it is just informative.
Bias: Do you detect a bias (a favoring of either side) in the author's writing?
There is no bias in the author's writing; she does not choose a side.
References: Does the author cite references in the writing? If so, do these add or take away from the credibility?
The author uses people who work at MTV, adding credibility.
Use of Source: How will you use this source in your project?
I plan to use this source as proof that even the people working at MTV know that their program has changed and drifted away from music.
No comments:
Post a Comment